Three days after Hamas’ October 7, 2023 massacres and mass hostage-taking, pressing for the hostages’ release—or investigating the killings and sexual assault of Israelis—was not listed among this global human rights organization’s “main objectives.” Instead, the top priority was to “influence the narrative” - by framing the atrocities within a “context” of Israeli “apartheid.” The lack of focus on Hamas' victims raises stark questions about human rights organizations' mission drift: selective empathy, inconsistent accountability, and advocacy driven by narrative management rather than universal human rights standards.